Corporate Video Storytelling: Messages that Resonate
Stories are the oldest medium the human race has. We’ve been using them to communicate with one another, preserve history, and write our hopes for the future for as long as time itself. Over time, this capacity for creating stories has made its way into the business world, sprouting sectors like marketing, advertising, and corporate video production services.
Today, videos are the best way to create stories and distribute them to the wider world. Audiences are looking for great videos more than ever, which presents a valuable opportunity for businesses who want to spread their messages far and wide. In this blog post, we’re looking at how to use corporate video storytelling techniques to create videos with messages that resonate. We’ll even include some corporate storytelling video examples to inspire you.
Let’s get started!
Why is storytelling important in corporate videos?
Reflect on the last boring presentation you saw (we’ve all seen them). How well can you remember the details of the statistics, the static slides, or the basic pie graphs? Now, imagine if that presentation was told as a story. If, instead of statistics, you watched how someone’s product or service transformed lives—how it brought joy or actioned change. Then, it would become more than a sales pitch. It would be a sensory experience, telling a full story that engages your viewer’s eyes, mind, and heart to create a lasting memory. Corporate video storytelling is a unique art form. It takes a core message that benefits a business, such as a product launch or a mission statement, and crafts it into a story that won’t leave an audience member’s mind. In a fast-moving landscape where thousands of businesses are seeking the attention of their target audiences, a story that stands out is a major advantage.
Which components are crucial for effective storytelling?
- Plot– What story do you want to tell? How does the story flow from one point to the next? What happens at the beginning, middle, and end of the journey?
- Characters– Who are the main characters? In corporate video storytelling, your main characters should reflect your ideal customer profile to make it easy for your audience to connect with them.
- Purpose– What is the purpose behind the story? What do you want your viewers to take away and what do you want them to do next?
But the most important element of all? Transformation. A great story takes its main characters on a kind of journey, usually positive. It shows where they began and where they ended up. In corporate video storytelling, this transformation element is the most powerful tool at your disposal. Why? Because your core message – a product, service, or value – can be the locus of that transformation.
Corporate Video Storytelling Examples
Some of the best stories are told in five minutes or less. Corporate videos must walk the line between telling a great story and demonstrating a product or service, which is why we have so much fun with them here at Mint Video. Below, we’ve broken down two corporate video storytelling examples we’ve worked on over the years to kick off the brainstorming process.
These are the first words spoken in this primer for a CloudOS product. In three seconds or less, these words set up the entirety of the video, letting interested prospects know that they are in the right place and spending their attention in the right way. From there, the rest of the video leans on a ‘walk and talk’ philosophy. That is, we follow a single character through a familiar environment as they explain everything there is to know about cloud computing. The familiar office setting, a knowledgeable host, and the feeling of progression we get from following a single person through a physical journey of the space create an immediate hook that encourages viewers to stick with the story to the end.
Local Solutions for Global Climate Impact – 2035 Oceania Summit
“How can we supply nutritious and affordable food for an expanding global population?” Similarly, this promotion video for the 2035 Oceania Summit sets up the central question in the first few seconds. This video is meant to inspire big questions in the viewer’s mind and present the Summit as the solution. In five minutes, the video sets up the scope of the issue, communicating that food shortages are a global issue that must be addressed properly and quickly. By asking this question and providing the context behind it with a story, the summit’s importance is solidified, and interested viewers are more likely to convert into attendees. These are just two examples of how to use corporate video storytelling, but in reality, there are a hundred ways to use this medium to your company’s benefit. Create messages that resonate with your target audience, captivate them with journeys that matter to them, and create better outcomes for your marketing all in one fell swoop.
Create corporate videos that resonate with Mint Video’s powerful storytelling team.
At Mint Video, we offer corporate video services to help you create memorable, transformative stories that will leave your customers wanting more. Get in touch with our team to kick off the production process today.