How We Deliver Agency-Level Video Campaigns On-Budget
Whether you’re diving into video marketing or producing an internal video for an end-of-year event, you’ll have a set budget for the project. Luckily, one of the most rewarding aspects of our work as a video production company is creating impactful video campaigns within strict budgets. That might sound counterintuitive, but hear us out.
While some agencies find budgets restrictive, we see them as an exciting challenge—a chance to push harder, think smarter, and produce something highly creative, on-brand, and under budget. Our approach involves careful tailoring, which allows us to bridge the gap between a smaller budget and big results. So, how do we do it?
Read on to discover the Mint Video approach, where we balance creativity with budgeting to deliver agency-quality video campaigns—and see what’s possible when you partner with us.
The Mint Video Way: Balancing creativity and budget
There’s a common myth that a smaller budget stifles creativity, but we believe the opposite. Working within challenging constraints can fuel creativity like nothing else. After all, as the saying goes, “necessity is the mother of invention.” Creativity is essential to capture your audience’s interest regardless of the type of video campaign.
Over the years, we’ve developed a unique approach that bridges practical constraints like budgeting with creative vision. This approach allows us to produce work that we and our clients are proud to share.
How we bridge the gap
We offer three scalable packages to accommodate different budgets, each designed to deliver a high-quality, creatively driven experience. These packages empower our clients to choose the option that best fits their needs, knowing our team will always bring fresh ideas to the table (because creativity is in our DNA!).
Our packages include:
- Full-Scale Production: This includes a comprehensive conceptualisation phase, production management, location and talent coordination, and creative post-production.
- Small-Scale Production: This option condenses the full-scale process to suit a smaller budget without sacrificing creativity.
- Videography: A streamlined option where the Mint Video team captures and edits footage for a polished same-day production.
Regardless of the package, each project follows a vital step that defines the Mint Video approach: listening and learning. We start by understanding your goals, audience, and expectations for the video campaign. Armed with this insight, our creative team can then design a compelling concept that resonates with your target audience.
Here’s how that looks
To illustrate how well this approach works, here are a few recent projects where we met clients’ high expectations—on budget and on brand.
Rainbow’s End: The shade systems testimonials
Shade Systems did outstanding work for Rainbow’s End, one of Aotearoa’s biggest family entertainment destinations. After completing their project, they needed a testimonial video to showcase their value in a compelling way. That’s where we came in. We filmed a clean, engaging testimonial on-site at Rainbow’s End, giving Shade Systems a versatile marketing asset they could use to attract other major names in Kiwi entertainment.
Pakuranga College: Bringing Aotearoa to the World
When Pakuranga College aimed to become a hub for European and South American students, we knew creativity would be key. With a clear budget and on-site student talent, we produced a dynamic sizzle reel to boost their International Program. This school video positioned the college on the international stage without stretching its annual budget.
Good Health: Internal Company Celebration
This approach applies to internal communications, too! Good Health was celebrating eighteen years of incredible business and a major sale to an international investor. With expansions on the horizon, staying on-budget was vital, so they reached out to the Mint Video team for a celebration video that encompassed their values, their mission, and their core identity.
Enjoy agency-level creative video campaigns on-budget, on-time, and on-message
As these examples show, creating outstanding video campaigns that balance budget and creativity is possible when you work with the right team. Success lies in understanding the vision, tailoring the approach to suit the available resources, and embracing the project as a creative challenge. That’s what we’re all about at Mint Video.
At Mint Video, we’re proud to be the leading corporate, online, website, and music video production company. Our team is dedicated to listening and learning, so we can understand exactly what your business needs from your project and deliver it without blowing your budget.
Curious about what’s possible with our creative team? Get in touch with us to book a consultation today.