3 Corporate Video Examples to Inspire Your Next Project
Corporate video is a game-changer. It’s a chance to amplify your brand, communicate a unique message, and connect with your target customers in a way that genuinely makes them care. Stories do a lot for brands, and at Mint Video, we’ve done our fair share.
So, today, we’re focusing on giving you some inspiration! Whether you’re embarking on your next project or simply considering corporate video production as a possibility, these three corporate video examples will add fuel to your creative fire.
Our awesome team produced each of these three videos as part of our corporate video services! So, if you’re curious about any of them or have any further questions, don’t hesitate to get in touch.
Now, it’s time to get inspired!
Cloud Computing Made Engaging – Lucidity
Companies with a strong focus on information technology can often find it difficult to communicate complex concepts, let alone make those concepts interesting! That’s where video comes in. High-quality visuals, a human face, and clear explanations make technical concepts a breeze, all while demonstrating authority in a particular niche.
Our team produced a video for Lucidity, a company with a focus on cloud computing. While that can be an abstract concept for many – including their target customers – the clean graphics, high-tech office, and relaxed tone of this video made the offering instantly appealing.
Beyond that, our video directly addresses the concerns of real, on-the-ground Kiwi businesses. All so prospective customers can see this is a solution that provides some genuine help to their businesses.
Making Climate Impact Solutions Engaging – The 2035 Oceania Summit
“How can we supply nutritious, affordable food for an expanding global population? When the Earth’s natural resources are under extreme threat from the effects of climate change?”
Sometimes, the best way to capture interest is to present your viewer’s most pressing concern right at the top of the video. In the business, we call this the ‘hook,’ a promise you make to your viewer. You’re letting them know that this is the problem you’ll be addressing and – hopefully – solving for them, as long as they give you a few minutes of their valuable time.
When making corporate videos, we work hard to understand our clients’ Unique Selling Points (USPs) and incorporate that into the hook. This approach lets them reach their target customers with their message while generating relevant interest to help get the video shared.
For this 2035 Oceania Summit project, we were tasked with creating a piece that addressed the present issues with agricultural practices and showed viewers the potential for a new way forward. We used high-quality b-roll footage paired with an impactful narration to highlight the struggles the target viewers would have already observed for themselves.
Moda Track – Clarity Speaks Louder Than Words
Sometimes, you don’t need words at all. Something as simple as showing an offering in its entirety, functioning in the proper environment, is a fantastic way to show off its capabilities. This was our task when we were contacted by Moda Track, a company that produces equipment for high-quality food processing. Our job was to demonstrate the quality of their products in their natural environment: a warehouse.
But how to do this? As it turns out, the best way was a clean tracking camera shot following a single package down the product’s entire line. Not only was this a powerful way to showcase the capabilities of the machinery, but it was also an opportunity to cut through the noise and clutter of many other showcase videos in the same field. Clean, simple, and streamlined.
Talk to Mint Video about our corporate video services today
We hope these corporate video examples have provided plenty of inspiration for your next project! Corporate video production is absolutely worth the investment, whether you’re rolling out a new product, looking for buy-in on an existing one, or simply want to raise brand awareness with your target audience.
In an age where social media and video content have become so prevalent, throwing your hat in the ring with an eye-catching video is a great way to give your business a leg-up. So, what are you waiting for? Get in touch with the creative team at Mint Video today!
At Mint, we’re proud to be a commercial and industrial video production company that does more than just create videos. We work with you to amplify your brand through striking visuals and exciting narratives so you can get the results you’re after. Whether you already have a concept or want full support in developing your idea, we’re here to help.
Book a consultation with our corporate video team today.